Hello! I’m Margy Thomas, Ph.D.

Imagine a world where every scholar has the tools to create new knowledge—to learn and communicate what has never been known before—without ever getting lost or discouraged. A world where all scholars have access to a collaboratively constructed model of the knowledge-building process, for use in navigating their own scholarly projects.

Imagine that this model can be integrated into your own mental landscape so that it can guide you anytime you need to seek and create new answers to hard questions. A tool you can use no matter where you are, who you are, or what kind of knowledge you are building.

In this world—how much more readily could we each find meaning and connection in our work? How much more productively and peaceably could we all work together to build a better future? This world of collaborative healing and progress, through the advancement of knowledge, is what ScholarShape is calling into being.

Back in 2013, I founded ScholarShape as an academic editing service. Over the years, I have watched hundreds of scholars around the world develop books, articles, and other texts that communicate their research to expert audiences. Being a developmental editor has meant having a front-row seat in the knowledge-building arena.

Developmental editing does for entire manuscripts what copy editing does for individual sentences: arranging the right elements in the right order to communicate the intended meaning to the reader. Knowledge is nothing more than information, meaningfully arranged.

The process of building knowledge (in textual form) involves meticulous analysis of rough drafts at multiple structural levels and through various audience lenses. The process also calls for an intuitive recognition of the stories that data want to tell and the arguments they want to make. For the author, developmental editing is transformative; some even describe it as magical. The line between logic and magic turns out to be very thin.

Despite its benefits, though, as a one-on-one service, developmental editing is logistically and financially inaccessible to most scholars.

This is why today, ScholarShape’s mission is to bring the benefits of developmental editing to every thinker who wants them. I believe we can accomplish this goal by weaving the principles of developmental editing into the writing process itself, as we have the rules of grammar. Every writer can learn the invisible patterns that describe how a knowledge product holds together.

And this is where that model of the knowledge-building process comes in, the model that ScholarShape exists to develop.

A critical piece of this model is a concept I call Story-Argument: the shape and structure of a knowledge product. Through years of analyzing scholarship and the scholarly process, I’ve come to see how, across disciplines and genres, compelling books, articles, and other texts all tend to follow specific patterns as they persuade audiences of what their data mean and as they invite audiences into co-construction of that meaning. And those patterns are also echoed across other knowledge forms, from artworks to technological devices to designed environments.

For this reason, our intuition is a powerful guide to finding the Story-Argument in our particular material. We already know how to tell the difference between music and noise, between a functional app and a useless one, between a temple and a pile of rubble. Similarly, we already know the difference between a text that leads us through a tightly woven Story-Argument and one that can’t keep our attention, that we struggle to skim through before eventually setting it down unfinished and forgetting all about. We just need to strengthen our intuitive ability to identify the features of a Story-Argument so that they can guide us when we are in the middle of the creative process.

Once the principles governing the knowledge-building process and the structure of knowledge products themselves are as explicit as the principles governing grammar and sentence structure, they can guide us in our processes of thinking and writing. Once we know more consciously what Story-Arguments look and feel like, we will be better equipped to create them.

The concept of Story-Argument is a lens we can use to see our work through others’ eyes and build trust in our own judgment of what we are seeing.

Story-Arguments are really everywhere, in various sizes and scales. I see them on websites; I hear them in conversations; I notice them on coffee mugs.

A Story-Argument happens anywhere we use sensory evidence and logical reasoning to appeal to each others’ sense of interconnection and possibility—anywhere we express knowledge in a way that points at what can’t yet be articulated.

You can even write a Story-Argument (or four) on your body in tattoo ink. Here, I’ll go first.


the constellation

In the nineteen stars of Sagittarius, humans have long imagined an archer in search of truth, shooting arrows into the future. For me, that archer is a scholar, moving through space and time on a quest for understanding. I’m aware that what I see depends on where I am. Sagittarius is only visible from this specific position in the galaxy. Scholars are only visible to those who recognize what the scholarly process looks like. Constellations, and the astrological system as a whole, and really all knowledges, are stories we tell based on our perspectives. And yet knowledges, like constellations, also reference something outside ourselves and position us in the universe, giving us something to navigate by.

golden spiral tattoo margy thomas scholarshape

the golden spiral

The sacred geometry of the golden spiral is reflected in the shells of snails and the arms of galaxies, echoed in the art and architecture of humans across millennia, signifying the inextricability of form and function. Knowledge is both discovered and designed according to patterns and structures that are inherent in the universe. When a structure is sound, usefulness meets beauty in a way that has a sense of inevitability to it. Well-built knowledge is functional in the sense of being accurate, logical, and persuasive, and it is also beautiful in that it’s symmetrical, unified, and harmonious. The golden spiral is a path, a blueprint, a natural law—a transparency on the overhead projector of the universe.

infinity tattoo margy thomas scholarshape


The infinity symbol, or lemniscate, refers to the ever-unfolding nature of life and the mysteries of the universe. Building knowledge is how we make sense of our existence, moment by moment. We are always aware of some way that our lives could be fuller, larger, happier — and each new improvement we attain points beyond itself to the next question, the next vision of what we can do, what the world can be. To build new knowledge is to lean into the mystery of being alive and discover that the work of making our lives matter is harder, more beautiful, and more infinite than we’d imagined.

moby dick whale tattoo margy thomas scholarshape

the whale

Throughout Moby-Dick, the crew of the Pequod seeks the elusive white whale. As they zigzag wildly around the globe, the captain continually revises the ship’s route in response to the changing tides and weather and his own instincts. Circuitous as the voyage may be, it always has a focal point: the outline of the whale. The idea of him. Just as the crew is driven by the question of where Moby-Dick might be, what their eventual encounter with him might mean, we are always moving through space and time focused on a working thesis that’s elusive and evolving. Only as we go along can we devise and revise our route and gradually discover what knowledge we are building. Knowledge emerges through iteration.

About Margy Thomas*

* a more prosaic account

Since founding ScholarShape in 2013, I have helped hundreds of clients develop books and articles placed with top university presses and journals. My Ph.D. (Baylor, 2012) is in English Language and Literature, and I wrote my dissertation on Herman Melville's use of genre in depicting human identity formation. While at Baylor, I taught academic writing and research for four years, and then served as the university's first Graduate Writing Consultant. In that role, I developed training materials for future consultants, an experience that planted early seeds of ScholarShape. Also at Baylor, I was a Presidential Doctoral Scholar, was named one of the university’s 2011 Outstanding Professors of the Year, published peer-reviewed articles on American literature, and learned the art of dive bar karaoke. From 2014 -2018, I served as North Carolina State University Graduate School's Dissertation Institute Writing Consultant, and in 2018 - 2019, I co-taught a doctoral writing course in the NC State College of Engineering. My favorite kind of researcher to work with is all of them. I live with my son, Abe, in our One True Apartment in Durham, North Carolina.



The ScholarShape story is being lived and evolved every day.

You can join me in the Build Your Story-Argument program to hone your own flexible framework for navigating the writing process and weaving together knowledge products—books, articles, and other research genres—that communicate what matters most about your subject. If you sign up here, I’ll let you know as soon as applications open for the next cohort. I look forward to connecting with you!